To determine how a firm is performing with regard to customer service, some customer service measurements are used consistently. The customer will seek to eliminate the danger that service or the product WOn't do what they want it to do. It's important that the marketing collateral is exhaustive and develops the purchasing confidence of your potential customer. Desire Arousal: Understand your customer develops a need for service or your product and ensure you have advertising efforts set up to arouse the interest of your market. For this reason it is necessary for organisations to align their sales and marketing with their potential customers' decision making process.


The customer must feel certain the service or product can fulfil their need. Assessment of Choices: The customer will arrive at a modest variety of alternatives. The customer is looking to determine which product or service is best suited to their needs. The danger of being overly orientated is that it doesn't focus on the customer, their needs, motivations and decision making progress. Obstacles in their decision making procedure decision making process of customer will prevent the customer from moving forward in the sales cycle. What's important is always to ensure that service or your product has a presence at the time and area that your customer would generally develop a demand.


The customer must feel sure that service or the product can fulfil their need. Evaluation of Choices: The customer will arrive at a little variety of alternatives. The customer is looking to determine which service or product is ideal to their own needs. The risk of being overly orientated is that it does not focus on the customer, their needs, motivations and decision making progressions. The customer will be prevented by hurdles within their decision making procedure from moving forward in the sales cycle. The most important thing would be to ensure that service or your product has a presence at the time and area that your customer would generally develop a demand.